I don’t often need lip balm during the day unless it’s winter, but I always apply it before bed. At the moment my trusty Carmex has taken a back seat to this honey and coconut one from Simply Bee. It has the most gorgeous smell (or is it taste?). I am always a sucker for anything with honey in it.
Some people need to apply lip balm all the time and I am lucky never to have had super-dry lips. I have heard stories over the years that the more you use lip balm, the more you will need it. This article was very educational in that regard.