This bottle looks awful. It is a conditioner bottle, turned upside down to get the last bits out. The conditioner was so thick it should have been in a tub so it has been a pain to use. Another one of my pet peeves…
The ‘new improved formula‘ sign on something often makes my heart sink. I usually like a formulation because it suits me. New and improved may suit other people but for me it usually mean they sting, smell too strong, the texture changes, the tub gets smaller, or the price shoots up. I cannot think of a single time where, for me, an improved formula was better.